Israeli paper runs controversial NY Times ‘pinkwashing’ piece

By Noam Sheizaf January 14, 2012 | Edit

A couple of months ago, the New York Times run an op-ed titled “Israel and ‘Pinkwashing,’” which accused Israel of using the issue of gay rights to whitewash its deteriorating human rights record. Quote:

In Israel, gay soldiers and the relative openness of Tel Aviv are incomplete indicators of human rights — just as in America, the expansion of gay rights in some states does not offset human rights violations like mass incarceration. The long-sought realization of some rights for some gays should not blind us to the struggles against racism in Europe and the United States, or to the Palestinians’ insistence on a land to call home.

Many Jewish-American writers, including progressive ones, attacked the Times for publishing this piece. Here is J.J. Goldberg and Jay Michaelson at The Forward and Jeffrey Goldberg at the Atlantic; there are more examples. An adviser for Netanyahu even mentioned it in a public letter to the Times in which the PM declined to write an op-ed for the paper.

This seems to be one of those absurd cases in which criticism allowed in the Israeli conversation becomes taboo for the Jewish community in the United States: This weekend, Israel’s liberal paper Haaretz, which has exclusive rights over the Times content, ran a translation of the notorious pinkwashing piece in its news pages, as commentary responding to a feature that reported an online competition in which Tel Aviv was chosen the most desirable Gay destination in the world. “Gay rights became a PR tool for trying to hide violations of human rights in Israel,” was the lead quote chosen by the editors in Haaretz.

In the last few days, Israel’s most popular website, Walla.co.il, had two pinkwashing items of its own, dealing with the growing criticism on the Israeli use of the LGBT issue in its propaganda war with the Palestinians. One of the pieces, which also cited from Sarah Schulman’s Times op-ed, was titled “Israel – the most gay in the world, or just colored in pink?”

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TEST TEST GAL Our team has been devastated by the horrific events of this latest war. The world is reeling from Israel’s unprecedented onslaught on Gaza, inflicting mass devastation and death upon besieged Palestinians, as well as the atrocious attack and kidnappings by Hamas in Israel on October 7. Our hearts are with all the people and communities facing this violence. We are in an extraordinarily dangerous era in Israel-Palestine. The bloodshed has reached extreme levels of brutality and threatens to engulf the entire region. Emboldened settlers in the West Bank, backed by the army, are seizing the opportunity to intensify their attacks on Palestinians. The most far-right government in Israel’s history is ramping up its policing of dissent, using the cover of war to silence Palestinian citizens and left-wing Jews who object to its policies. This escalation has a very clear context, one that +972 has spent the past 14 years covering: Israeli society’s growing racism and militarism, entrenched occupation and apartheid, and a normalized siege on Gaza. We are well positioned to cover this perilous moment – but we need your help to do it. This terrible period will challenge the humanity of all of those working for a better future in this land. Palestinians and Israelis are already organizing and strategizing to put up the fight of their lives. Can we count on your support? +972 Magazine is a leading media voice of this movement, a desperately needed platform where Palestinian and Israeli journalists, activists, and thinkers can report on and analyze what is happening, guided by humanism, equality, and justice. Join us.

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