Subaru ad makes light of West Bank price tag attacks

Ami Kaufman By Ami Kaufman February 5, 2012 | Edit

The lengths to which corporate capitalism will go to make an extra buck make never ceases to amaze me. Knowingly crossing the lines is the easiest way to get attention these days.

A Facebook friend said he found this advertisement in a Yedioth Aharonot paper he was reading today and took a shot of it with his iPhone:

Subaru ad makes light of West Bank price tag attacks
Subaru ad (photo: Ari Remez)

In typical price tag style graffiti, on a brick wall that looks pretty much like any brick wall you would find belonging to your typical West Bank mosque, the words “Price list tag” are sprayed in blue. In Hebrew, it’s a similar wordplay: Tag Mechir = Price Tag; Tag Mechiron = Price list Tag.

Under that, it tells of Subaru’s new sale in Israel:

“Subaru, in a radical trade-in deal:
Get full price list price for your car,
and leave with a new Subaru
3-16 of February”

At first, I couldn’t believe my eyes, and didn’t believe it was real.

But then I found the ad on the web:

Subaru ad makes light of West Bank price tag attacks

Some of you out there probably think this is funny. You might want to have second thoughts on that.

 

Ami Kaufman

Ami Kaufman was chief night editor for Haaretz, for the prominent Israeli financial daily Calcalist, and correspondent on Israeli affairs for 93.6 RAM FM, a joint Palestinian-Israel radio station. His interest in food and cooking led to culinary studies at the "Israeli CIA" (Tadmor, Herzliya) and a brief stint in the restaurant business. Born in Tel Aviv, Ami lives in Bat Yam with his wife and two daughters. In his spare time he blogs at Half & Half.

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