The lengths to which corporate capitalism will go to make an extra buck make never ceases to amaze me. Knowingly crossing the lines is the easiest way to get attention these days.
A Facebook friend said he found this advertisement in a Yedioth Aharonot paper he was reading today and took a shot of it with his iPhone:
Subaru ad (photo: Ari Remez)
In typical price tag style graffiti, on a brick wall that looks pretty much like any brick wall you would find belonging to your typical West Bank mosque, the words “Price list tag” are sprayed in blue. In Hebrew, it’s a similar wordplay: Tag Mechir = Price Tag; Tag Mechiron = Price list Tag.
Under that, it tells of Subaru’s new sale in Israel:
“Subaru, in a radical trade-in deal:
Get full price list price for your car,
and leave with a new Subaru
3-16 of February”
At first, I couldn’t believe my eyes, and didn’t believe it was real.
But then I found the ad on the web:
Some of you out there probably think this is funny. You might want to have second thoughts on that.
Our team has been devastated by the horrific events of this latest war – the atrocities committed by Hamas in Israel and the massive retaliatory Israeli attacks on Gaza. Our hearts are with all the people and communities facing violence.
We are in an extraordinarily dangerous era in Israel-Palestine. The bloodshed unleashed by these events has reached extreme levels of brutality and threatens to engulf the entire region. Hamas’ murderous assault in southern Israel has devastated and shocked the country to its core. Israel’s retaliatory bombing of Gaza is wreaking destruction on the already besieged strip and killing a ballooning number of civilians. Emboldened settlers in the West Bank, backed by the army, are seizing the opportunity to escalate their attacks on Palestinians.
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