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Naftali Bennett in his 'Tel Aviv hipster' campaign ad. (Screenshot)
How the ‘selfie campaign’ failed Israeli voters
Digital media has dictated the agenda of this election campaign. The parties flooded the web with funny videos, hoping to go viral. Media strategists know how to make their audience laugh, but they failed to establish a meaningful discourse with the electorate. By Angela Gruber Noy Alooshe is a sought-after man these days. His Youtube…
By +972 Magazine March 17, 2015
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