david sable

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Marketing Israel: Is it the campaign, or does the product suck?
A study shows that Israel’s tarnished image has nothing to do with its Hasbara mechanism. Actually, the reason for the failure is pretty straightforward. Some ad companies can do miracles. They can actually do the impossible: sell a bad product. The easiest examples come from the food industry. Take Coke, or McDonald’s burgers. These are…
By Ami Kaufman December 30, 2012
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