The big league: Israeli company based in West Bank to have ad in Super Bowl

The New York Times reports today that the Israeli company SodaStream is going to have a commercial spot on the biggest night in American TV: Super Bowl Sunday.

Israeli website Ynet reports that this is the first time an Israeli company has reached the big league of advertising. But what the Times and Ynet conveniently didn’t mention is that this will also be the first time a company that produces its products in the territories (Mishor Adumim industrial area in West Bank) will be showcased on Super Sunday.

Good for you, settlers!

End of article module for Members

TEST TEST GAL Our team has been devastated by the horrific events of this latest war. The world is reeling from Israel’s unprecedented onslaught on Gaza, inflicting mass devastation and death upon besieged Palestinians, as well as the atrocious attack and kidnappings by Hamas in Israel on October 7. Our hearts are with all the people and communities facing this violence.    We are in an extraordinarily dangerous era in Israel-Palestine. The bloodshed has reached extreme levels of brutality and threatens to engulf the entire region. Emboldened settlers in the West Bank, backed by the army, are seizing the opportunity to intensify their attacks on Palestinians. The most far-right government in Israel’s history is ramping up its policing of dissent, using the cover of war to silence Palestinian citizens and left-wing Jews who object to its policies.   This escalation has a very clear context, one that +972 has spent the past 14 years covering: Israeli society’s growing racism and militarism, entrenched occupation and apartheid, and a normalized siege on Gaza.   We are well positioned to cover this perilous moment – but we need your help to do it. This terrible period will challenge the humanity of all of those working for a better future in this land. Palestinians and Israelis are already organizing and strategizing to put up the fight of their lives.   Can we count on your support? +972 Magazine is a leading media voice of this movement, a desperately needed platform where Palestinian and Israeli journalists, activists, and thinkers can report on and analyze what is happening, guided by humanism, equality, and justice. Join us.

Make a Donation