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The big league: Israeli company based in West Bank to have ad in Super Bowl
The New York Times reports today that the Israeli company SodaStream is going to have a commercial spot on the biggest night in American TV: Super Bowl Sunday. Israeli website Ynet reports that this is the first time an Israeli company has reached the big league of advertising. But what the Times and Ynet conveniently…
By Ami Kaufman December 4, 2012
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