WATCH: A new tool for ethical consumerism

Social TV By Social TV September 19, 2013 | Edit

It seems there’s no custom more characteristic of the Jewish holidays than the shopping fever. We don’t always know where are money goes and for which purpose, but now it appears that now there is a solution. A new app called Buycott – a combination of the words “buy” and “boycott” – lets consumers learn about companies and corporations that manufacture the products by scanning the barcode on the packaging.

Users can define their purchasing preferences such as supporting certain companies, buying Israeli produce, boycotting or avoiding products manufactured in Israeli settlements in the West Bank, or produced while exploiting animals.

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Israel Social TV is an independent media organization working to promote social change, human rights, social justice, and equality, as well as to mobilize its viewers towards activism. Israel Social TV was established in 2006 out of the belief that objective and diverse media is crucial for a healthy democracy in Israel. Its reporting focuses on social injustices and human rights violations, and serves to amplify marginalized groups and voices that often represent unpopular opinions, and which are underrepresented in mainstream media.

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